the details.

ergonomix [ur-guh-nom-iks]

  1. a system and technique in communications intended to maximize productivity by reducing organizational fatigue and discomfort with creative solutions

public relations [puhb-lik ri-la-shuns]

  1. the art, techinique, or profession of promoting goodwill, brand exposure, community visibility and media relations.
  2. to positively amend any negative connotations.
  3. position your organization as an expert in the community.
  4. the channel of action and communication between your organization and your stakeholders within the community.

{em} happens to be the unit measure of typography. Wikipedia says, ” This unit defines the proportion of the letter width and height with respect to the point size of the current font.”

Here {em} is the measure of creative solutions and defines the breadth + width of your organization’s footprint.