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	<title>ErgonomixPR</title>
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	<link>http://www.ergonomixpr.com</link>
	<description>ergonomix pr is a progressive communications firm in charleston, sc engaging in the most ergonomic conversation within the community + bringing messages to light.</description>
	<lastBuildDate>Tue, 23 Mar 2010 00:34:15 +0000</lastBuildDate>
	
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			<item>
		<title>Cavorting in Cavortress</title>
		<link>http://www.ergonomixpr.com/2010/03/cavorting-in-cavortress/</link>
		<comments>http://www.ergonomixpr.com/2010/03/cavorting-in-cavortress/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:17:12 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[the word.]]></category>
		<category><![CDATA[cfw]]></category>
		<category><![CDATA[Charleston]]></category>
		<category><![CDATA[City Paper]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[The Creative Class]]></category>
		<category><![CDATA[TheDigitel]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=414</guid>
		<description><![CDATA[Something can be said about cavorting in vintage. I wore Julie Wheat&#8217;s Vintage Silk Blouse and her Design Sequined Skirt and it upped the ante. I am pretty sure the free spirits that inhabited her fashion finds have left a little of their spirit in it and made me a little more carefree and a [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #666699;">Something can be said about cavorting in vintage. I wore Julie Wheat&#8217;s Vintage Silk Blouse and her Design Sequined Skirt and it upped the ante. I am pretty sure the free spirits that inhabited her fashion finds have left a little of their spirit in it and made me a little more carefree and a little more confident. I went to the Tin Roof with an old friend from college and pretty sure I caught the eye of two bachelors. Needless to say, one was verbose enough to engage me for awhile. That is, until he asked me where my boyfriend was and I panicked and flipped my hair around to say,&#8221;He&#8217;s right behind me.&#8221; </span></p>
<p><span style="color: #666699;">As for fit and function, vintage tops rock! Albeit size is something you should not pay attention because a Large is not a Large. The sequined skirt did not seem to be my typical flair for style, but I was glad to wear it because it really pulled the out fit together and gave the strong color of the blouse an anchor. I&#8217;m really excited to cheer on Julie and her clothes full of attitude. I have the hottest leather get-up that really ties in the &#8220;Glam Rocks&#8221; theme in Marion Square. Be sure to stop by the Style Lounge and meet the Cavortress herself!</span></p>
<p><span style="color: #666699;"><a href="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/03/IMG_1158.jpg"><img class="aligncenter size-medium wp-image-415" title="IMG_1158" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/03/IMG_1158-103x300.jpg" alt="" width="103" height="300" /></a><br />
</span></p>
<p><span style="color: #666699;">&#8212;&#8212;&#8211;</span></p>
<p><span style="color: #333399;">Caroline Millard has some inside scoop about this year&#8217;s Charleston Fasion Week. </span><a href="http://charleston.thedigitel.com/arts-culture/charleston-fashion-week-theres-no-calm-storm-19829-0313"><span style="color: #333399;"><span style="color: #0000ff;"><strong>&#8220;There&#8217;s no calm before the storm&#8221;</strong></span></span></a><span style="color: #333399;"><span style="color: #0000ff;"><strong> </strong></span>is a pretty bold statement since CFW in its festive spirit kicked off on Friday. Julie Wheat of Cavortress launched her 201o collection with Eye Level Art and  the [aloft hotel] in North Charleston. </span></p>
<p><span style="color: #333399;">Charleston City Paper gives there praise by </span><a href="http://www.charlestoncitypaper.com/charleston/julie-wheat-channels-bettie-page-with-her-debut-show/Content?oid=1839749"><span style="color: #0000ff;"><strong>invoking the spirit of Bettie Page</strong></span></a><span style="color: #0000ff;"><strong>. </strong></span></p>
<p><span style="color: #333399;">Here&#8217;s a roundup photos after the walk through [aloft] </span><a href="http://ohsully.com/blog/?p=359#more-359"><span style="color: #333399;"><strong><span style="color: #0000ff;">by Sully Sullivan.</span></strong></span></a></p>
<p><span style="color: #333399;">If you would like to learn more about Julie Wheat and how she advises aspiring designers to </span><a href="http://mackenzieimage.com/blog/?p=826"><span style="color: #0000ff;"><strong>&#8220;have the guts to be you&#8221;</strong></span></a><span style="color: #333399;"><span style="color: #0000ff;"><strong>,</strong></span> then  Shauna Heathman of Mackenzie Image has the scoop on being Cavortress. </span></p>
<p><span style="color: #333399;">My Charleston Fashion has provided a </span><a href="http://charlestoninpictures.com/2010/03/cavortress-runway-show/"><span style="color: #333399;"><strong><span style="color: #0000ff;">video from the event and behind the scenes.</span></strong></span></a></p>
<p><span style="color: #0000ff;"><span style="color: #666699;"><strong><span style="color: #0000ff;"><a href="http://www.youtube.com/watch?v=clxrmxrt6EU"><span style="color: #0000ff;">So has All Over It.</span></a><span style="color: #0000ff;"> </span><span style="color: #666699;"><span style="font-weight: normal;"><span style="color: #666699;">And earlier last week, All Over It put together this</span></span><span style="color: #0000ff;"> </span><a href="http://www.youtube.com/watch?v=9vncIWUC4OI&amp;feature=related"><span style="color: #0000ff;">preview of Bellina in Cavortress</span></a> <span style="font-weight: normal;">prior to the launch. </span></span></span></strong></span></span></p>
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		<title>[Client News] Ken Hawkins receives an accolade from Step Ahead</title>
		<link>http://www.ergonomixpr.com/2010/03/client-news-ken-hawkins-receives-an-accolade-from-step-ahead/</link>
		<comments>http://www.ergonomixpr.com/2010/03/client-news-ken-hawkins-receives-an-accolade-from-step-ahead/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 01:28:27 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[the word.]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Ken Hawkins]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Creative Class]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=408</guid>
		<description><![CDATA[
Social media has impacted how we gather and view news worldwide, and media outlets continue to struggle with a way to combine social media with traditional journalism to find a model that works. We think our March Social Media Star, Ken Hawkins, has the solution: TheDigitel.
TheDigitel, founded by Ken in 2008, is currently based in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.charleston.thedigitel.com"><img class="aligncenter size-full wp-image-409" title="ken-300x235" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/03/ken-300x235.jpg" alt="" width="300" height="235" /></a></p>
<p><span style="color: #666699;">Social media has impacted how we gather and view news worldwide, and media outlets continue to struggle with a way to combine social media with traditional journalism to find a model that works. We think our March Social Media Star, Ken Hawkins, has the solution:</span> <a href="http://www.thedigitel.com/"><strong><span style="color: #0000ff;">TheDigitel</span></strong></a>.</p>
<p><a href="http://www.thedigitel.com/"><strong><span style="color: #0000ff;">TheDigitel</span></strong></a>, <span style="color: #666699;">founded by Ken in 2008, is currently based in Charleston, S.C., but headed to other cities soon. It’s a site that connects readers to news from local media outlets and also produces its own stories, while integrating social media tools like Facebook and Twitter in a helpful way. They’ve also created an innovative ad model integrating real time social media content from their advertisers.</span></p>
<p><span style="color: #666699;">TheDigitel, which recently secured funding for expansion, has its finger on the pulse of news in the 21st Century. We once heard Ken say that citizens will become the gatherers of news and the journalist’s new role will be to provide context. We think he’s right!</span></p>
<p><span style="color: #666699;">Ken wears many hats at TheDigitel.com, acting as Web master, information designer, owner and editor in chief. To keep the site up to date, he spends four or more hours a day on social media sites, monitoring news and events.</span></p>
<p><span style="color: #666699;">For the rest of this article, please vis<span style="color: #666699;">i</span></span><span style="color: #666699;">t</span><span style="color: #0000ff;"> </span><a href="http://www.stepaheadinc.com/2010/03/1565/"><strong><span style="color: #0000ff;">http://www.stepaheadinc.com/2010/03/1565/</span></strong></a><strong>.</strong></p>
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		<title>Spring Rolls in Like a Lion</title>
		<link>http://www.ergonomixpr.com/2010/03/spring-rolls-in-like-a-lion/</link>
		<comments>http://www.ergonomixpr.com/2010/03/spring-rolls-in-like-a-lion/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 01:57:50 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[the word.]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=399</guid>
		<description><![CDATA[
I have to dote on my mother. She is the most resilient woman I know and well I&#8217;m blessed to have not fallen far from her tree, even though she may wish I was plucked off of it on some days. Anyways, she was invited to share her spring rolls with the Charleston Magazine audience. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.charlestonmag.com/charleston_magazine/feature/light_bites"><img class="aligncenter size-full wp-image-400" title="march-2010-cover-medium" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/03/march-2010-cover-medium.jpg" alt="" width="140" height="169" /></a></p>
<p><span style="color: #666699;">I have to dote on my mother. She is the most resilient woman I know and well I&#8217;m blessed to have not fallen far from her tree, even though she may wish I was plucked off of it on some days. Anyways, she was invited to share her spring rolls with the Charleston Magazine audience. The rolls look great and well I can&#8217;t pass them up when she brings them home. Sometimes they make up my entire meal.</span></p>
<p><span style="color: #666699;">Scoot on over, stop by and say hi to mom at Pattaya Thai Restaurant \</span> <a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=607+Johnnie+Dodds+Blvd,+Mt+Pleasant,+South+Carolina+29464&amp;sll=37.0625,-95.677068&amp;sspn=33.847644,72.597656&amp;ie=UTF8&amp;hq=&amp;hnear=607+Johnnie+Dodds+Blvd,+Mt+Pleasant,+Charleston,+South+Carolina+29464&amp;z=16">607-C Johnnie Dodds Blvd \ Mount Pleasant 29464</a>. <span style="color: #666699;">She&#8217;s been the first and only Thai restaurant east of the Cooper for the past 12 ish years. I tend to lose count, but let&#8217;s just say Thai was trendy on the show Friends around our opening. That&#8217;s going waayyy back.</span></p>
<p><span style="color: #666699;">She&#8217;s a good mama.</span></p>
<p style="text-align: center;"><a href="http://www.charlestonmag.com/charleston_magazine/feature/light_bites"><img class="aligncenter size-full wp-image-401" title="marqb3" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/03/marqb3.jpg" alt="" width="470" height="365" /></a><a href="http://www.charlestonmag.com/charleston_magazine/feature/light_bites"><img class="aligncenter size-full wp-image-402" title="header_r2_c3" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/03/header_r2_c3.gif" alt="" width="546" height="102" /></a></p>
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		<item>
		<title>An ode to the tweetup, South Carolina&#8217;s first statewide tweetup!</title>
		<link>http://www.ergonomixpr.com/2010/02/an-ode-to-the-tweetup-south-carolinas-first-statewide-tweetup/</link>
		<comments>http://www.ergonomixpr.com/2010/02/an-ode-to-the-tweetup-south-carolinas-first-statewide-tweetup/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 16:06:48 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[the word.]]></category>
		<category><![CDATA[chstweetup]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tweetup]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=388</guid>
		<description><![CDATA[
The state is gearing up for a bonfire at Birchwood Farms in Reevesville. We are so happy to welcome our peers from Columbia + Greenville, and areas in between, to join us on Saturday from 3:00pm &#8211; 9:00pm.
For almost five months now, Charleston has been tweeting up consistently and has exceeded my wildest expectations. It [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/02/000_0918.jpg"><img class="aligncenter size-full wp-image-389" title="000_0918" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/02/000_0918.jpg" alt="" width="512" height="384" /></a></p>
<h2><em><span style="color: #666699;">The state is gearing up for a bonfire at </span></em><a href="http://www.birchwoodfarms.net"><em><span style="color: #888888;">Birchwood Farms</span></em></a><em><span style="color: #666699;"> in Reevesville. We are so happy to welcome our peers from Columbia + Greenville, and areas in between, to join us on Saturday from 3:00pm &#8211; 9:00pm.</span></em></h2>
<p><span style="color: #666699;">For almost five months now, Charleston has been tweeting up consistently and has exceeded my wildest expectations. It started when I moved back home and felt out of place because, although I grew up here, I didn&#8217;t have a professional network or attend college in Charleston. With the help of Kristin Bostic (</span><a href="http://www.twitter.com/chasrunner"><span style="color: #0000ff;"><strong>@ChasRunner</strong></span></a><span style="color: #666699;">), we invited strangers and friends to meet-up and engage one another. On Saturday, we hope to make our world a little smaller and include those tech-savvy individuals across the state to move &amp; shake with us.</span></p>
<p><span style="color: #666699;">I&#8217;ve put together some directions with landmarks, so you don&#8217;t feel so lost or deceived by your GPS. Some of the streets change names before you can notice:</span></p>
<p><a href="http://maps.google.com/maps?f=d&amp;source=s_d&amp;saddr=33.323644,-80.539398&amp;daddr=1146+Independent+School+Rd,+Reevesville,+SC+29471&amp;hl=en&amp;geocode=%3BFU4U-gEdCv4w-ymLoBU52Mj-iDGd4tFOqsU-Vg&amp;mra=dme&amp;mrcr=0&amp;mrsp=0&amp;sz=10&amp;sll=33.292656,-80.267487&amp;sspn=0.55788,1.134338&amp;ie=UTF8&amp;z=10"><span style="color: #0000ff;"><strong>From Charleston &amp; Columbia: </strong></span></a></p>
<p><span style="color: #666699;">-</span><strong><span style="color: #666699;">Get on I-95 South</span></strong><span style="color: #666699;"> (to Savannah)</span></p>
<p><span style="color: #666699;">-</span><strong><span style="color: #666699;">Take exit 77 </span></strong><span style="color: #666699;">(to 78 East), Jim Belton Blvd</span></p>
<p><span style="color: #666699;">-Off the ramp, </span><strong><span style="color: #666699;">turn right and it will go down to 2 lanes </span></strong><span style="color: #666699;">(and change names, just keep straight)</span></p>
<p><span style="color: #666699;">-</span><strong><span style="color: #666699;">Take a left on Main St/Co Rd S-18-383</span></strong><span style="color: #666699;">, this will be the left before the Town Hall + Fire Department.</span></p>
<p><span style="color: #666699;">-Take a </span><strong><span style="color: #666699;">slight right over the railroad tracks on Reeves St/Co Rd S-18-18 </span></strong></p>
<p><strong><span style="color: #666699;">-</span></strong><span style="color: #666699;">Keep straight for 2.1 miles</span><strong><span style="color: #666699;"> Reeves St will turn into Heaton Rd</span></strong></p>
<p><strong><span style="color: #666699;">-You&#8217;ll take a left at the stop sign at Independent School Rd, </span></strong><span style="color: #666699;">for .8 mi</span></p>
<p><strong><span style="color: #666699;">-</span></strong><strong><span style="color: #666699;">1146 Independent School Rd is on the right</span></strong><span style="color: #666699;"> with the white taped off fencing.</span></p>
<p><span style="color: #666699;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</span></p>
<p><span style="color: #666699;">With 1-2 events a month, we have turned this town upside down. I have found new friends and connections right in front of my face, but in the most unconventional threads of similarities. I would never have figured out that </span><a href="http://www.twitter.com/kennethandrews"><span style="color: #0000ff;"><strong>@KennethAndrews</strong></span></a><span style="color: #666699;"> was such an art junkie with similar taste in indie music, or that </span><a href="http://www.twitter.com/briancrawford"><span style="color: #0000ff;"><strong>@BrianCrawford</strong></span></a><span style="color: #666699;"> was ripping electronic tracks on the side &amp; that we were familiar with the same DJs, or that </span><a href="http://www.twitter.com/melmatho"><span style="color: #0000ff;"><strong>@MelMatho</strong></span></a><span style="color: #666699;"><span style="color: #0000ff;"><strong> </strong></span>would be the most motivating person to get me involved in Charleston, or that <span style="color: #0000ff;"><strong>@</strong></span></span><a href="http://www.twitter.com/jaredwsmith"><span style="color: #0000ff;"><strong>JaredWSmith</strong></span></a><span style="color: #666699;"><span style="color: #0000ff;"><strong> </strong></span>would be my tech guru and a common staple in my Barcamp/social networking/#CHScowork lifestyle.</span></p>
<p><span style="color: #666699;">Without Twitter, these conversations may not have developed and interests would not be discovered. But that is true in life and in relationships. You don&#8217;t network with someone and expect to know them immediately. Cognitive dissonance evaporates over time and people reveal themselves in unique situations.</span></p>
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		<title>Save the Date for the Charleston Twestival</title>
		<link>http://www.ergonomixpr.com/2010/02/save-the-date-for-the-charleston-twestival/</link>
		<comments>http://www.ergonomixpr.com/2010/02/save-the-date-for-the-charleston-twestival/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 02:23:02 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[the word.]]></category>
		<category><![CDATA[chstweetup]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twestival]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=383</guid>
		<description><![CDATA[TheDigitel.com has the skinny on Charleston Twestival.
I created this video for the www.charleston.twestival.com site. I figured, Charleston needed a way to relate to Twestival since many businesses seem hesitant to get involved with Twitter. It&#8217;s really funny how uncommonly un-mainstream Twitter is in the Lowcountry and that organizations are unsure if they want to be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://charleston.thedigitel.com/arts-culture/charleston-twestival-details-are-under-way-19087-0211"><span style="color: #0000ff;"><strong>TheDigitel.com</strong></span></a><span style="color: #666699;"> has the skinny on Charleston Twestival.</span></p>
<p><span style="color: #666699;">I created this video for the<strong><span style="color: #0000ff;"> </span></strong></span><a href="http://www.charleston.twestival.com"><span style="color: #666699;"><strong><span style="color: #0000ff;">www.charleston.twestival.com site</span></strong></span></a><span style="color: #666699;">. I figured, Charleston needed a way to relate to Twestival since many businesses seem hesitant to get involved with Twitter. It&#8217;s really funny how uncommonly un-mainstream Twitter is in the Lowcountry and that organizations are unsure if they want to be associated with it.</span></p>
<p><span style="color: #666699;">It humors me that having concern and awareness for others strikes cognitive dissonance. I may be communicating in a different way, but the message remains clear. Twestival is here to umbrella cities + communities on the same day for the same awareness and energy to be exerted on March 25th, worldwide. No, we don&#8217;t spend the time tweeting when we&#8217;re in-person. Twitter is an introduction and a handshake into conversation that can flow from an online space to an offline environment. Twestival is the comforting hug for children around the world in the poorest nations.</span></p>
<p><span style="color: #666699;">Let it spread into your heart, your home, and your soul. Take it away, Avett Brothers!</span></p>
<p style="text-align: center;"><p><a href="http://www.ergonomixpr.com/2010/02/save-the-date-for-the-charleston-twestival/"><em>Click here to view the embedded video.</em></a></p></p>
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		<title>Organizational Dysfunction: Poor social media behavior, when the medium becomes unsocial</title>
		<link>http://www.ergonomixpr.com/2010/02/organizational-dysfunction-poor-social-media-behavior-when-media-becomes-unsocial/</link>
		<comments>http://www.ergonomixpr.com/2010/02/organizational-dysfunction-poor-social-media-behavior-when-media-becomes-unsocial/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 01:20:33 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[the word.]]></category>
		<category><![CDATA[facebook obliteration]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=360</guid>
		<description><![CDATA[This is a post about social media becoming the wallflower at the school dance. Businesses are trying to embrace their online personas and are inundated with Tweetdecks, Hootsuites, Twhirls, Tweeties, Seesmics, and other hullabaloo.
However, &#8220;The cost of convenience is being expensed at the price of integrity.&#8221; (Christina Lor, quote me, seriously.)
I am frustrated, as a [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #666699;">This is a post about social media becoming the wallflower at the school dance. Businesses are trying to embrace their online personas and are inundated with </span><a href="http://www.tweetdeck.com/"><span style="color: #0000ff;"><strong>Tweetdecks</strong></span></a><span style="color: #0000ff;"><strong>, </strong></span><a href="http://www.hootsuite.com"><span style="color: #0000ff;"><strong>Hootsuites</strong></span></a><span style="color: #0000ff;"><strong>, </strong></span><a href="http://www.twhirl.org/"><span style="color: #0000ff;"><strong>Twhirls</strong></span></a><span style="color: #0000ff;"><strong>, </strong></span><a href="http://www.tweetie.com/"><span style="color: #0000ff;"><strong>Tweeties</strong></span></a><span style="color: #0000ff;"><strong>, </strong></span><a href="http://www.seesmic.com/"><span style="color: #0000ff;"><strong>Seesmics</strong></span></a><span style="color: #666699;"><span style="color: #0000ff;"><strong>,</strong></span><strong> </strong>and other hullabaloo.</span></p>
<blockquote><p><span style="color: #ff9900;">However, &#8220;</span><em><span style="color: #ff9900;">The cost of convenience is being expensed at the price of integrity.&#8221; (Christina Lor, quote me, seriously.)</span></em></p></blockquote>
<p><span style="color: #666699;">I am frustrated, as a consumer, to find that organizations exist on Twitter &lt;via Facebook&gt;. Whyyyyy? </span></p>
<ol>
<li><span style="color: #666699;">You aren&#8217;t engaging your stakeholders.</span></li>
<li><span style="color: #666699;">Your FB status is longer than a tweet, so you&#8217;re message or link gets cut off. </span></li>
<li><span style="color: #666699;">different platforms = different strategies = different publics. Plus, the language is different = bad translation</span></li>
</ol>
<p><a href="http://www.prconnections.net"><span style="color: #0000ff;"><strong>Dr. Mihaela Vorvoreanu</strong></span></a><span style="color: #666699;">, of Purdue University, said, </span></p>
<blockquote><p><span style="color: #666699;"> </span><a href="http://twitter.com/mihaela_v/status/8825604836"><span style="color: #0000ff;"><strong>&#8220;Even personal undiscriminated cross-posting across Twitter &amp; Fb is a bad idea.&#8221;</strong></span></a></p></blockquote>
<p><a href="http://prconnections.net/?x=0&amp;y=0&amp;s=total+chaos"><span style="color: #0000ff;"><strong>She wrote a post</strong></span></a><span style="color: #666699;"><strong>,</strong> in November, that alluded to &#8216;total chaos&#8217; from the deconstruction of our &#8216;relational selves&#8217;. </span></p>
<p><span style="color: #666699;">Our </span><strong><span style="color: #ff9900;">relational selves</span></strong><span style="color: #666699;"> (being different around different groups of people) develop, as she describes, a social intelligence. We create </span><strong><span style="color: #ff9900;">reference groups</span></strong><span style="color: #666699;"> to identify with and become significant or insignificant compared to other reference groups. Dr. V develops a view on the </span><strong><span style="color: #666699;"><span style="color: #ff9900;">meaning of messages</span> </span></strong><span style="color: #666699;">as the context dependency within a reference group.</span></p>
<p><span style="color: #666699;">As a consumer, I use Twitter, Linkedin, and Facebook differently because I have a range of reference groups and friends that identify with each tool. We communicate in our own context-dependent language and have a different calendar of events. For those that have difficulty relating to social media, it may be the friends you invite to dinner from high school, the ladies you meet up with for a book club or Junior League, and the friends you tailgate with on Saturdays. You may feel like you could not entertain them at once, but tend to include them when there is a common thread of interest or persons of interest. </span></p>
<p><span style="color: #666699;">As a public relations practitioner, I communicate differently with unique messages when engaging with Twitter, Linkedin, and Facebook. Linkedin would not be approriate for the use of abbreviations or hashtags. I want to see what kind of testimonials you&#8217;re receiving, who you know, and what experience you have under your belt. Facebook would not sync well with Twitter because you may exceed your character limitations, which render your links as broken and thoughts incomplete. </span><strong><span style="color: #666699;">This is a failure.</span></strong><span style="color: #666699;"> Plus, you cannot keep track of the communication coming in using one platform. You should be checking them all periodically.</span></p>
<p><span style="color: #666699;">I see these social media &#8220;experts, mavens, enthusiasts, et cetera&#8221; leading workshops and, referencing technology in communications, on television and </span><em><strong><span style="color: #666699;">they make me cringe</span></strong></em><span style="color: #666699;">. Cringe because <span style="text-decoration: underline;"><strong>they are telling people how to fail for free.</strong></span> </span><strong><span style="color: #666699;">They all sing the praises of syncing your platforms of communication to broadcast simultaneously, </span><em><span style="color: #666699;">but then you would be neglecting the context of your reference groups and failing your stakeholders. </span></em></strong></p>
<p><span style="color: #666699;">Why would &#8220;experts, mavens, enthusiasts, blah blah blah&#8221; encourage you to create fallacy on your integrity and make you look bad? And why would you hire them for that?</span></p>
<p><em><span style="color: #ff9900;"><strong>Here&#8217;s some free advice: Don&#8217;t ever sync across the board. If you can&#8217;t afford the retainer, pay for the consultation, identify your reference groups and honor your patrons. If you&#8217;re above the consultation, then please respond to those that take the time to leave you a message. </strong></span></em></p>
<p><em><br />
</em></p>
<p><em> </em></p>
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		<title>The Weight of Words (can sometimes evade the messenger)</title>
		<link>http://www.ergonomixpr.com/2010/02/the-weight-of-words-can-sometimes-evade-the-messenger/</link>
		<comments>http://www.ergonomixpr.com/2010/02/the-weight-of-words-can-sometimes-evade-the-messenger/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 23:57:36 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[the word.]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[side note]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=362</guid>
		<description><![CDATA[Sometimes you and I fail to realize the weight of words. They come out and we forget to follow the ripples of cause and effect. Sometimes we do in the form of anger, hatred and malice. Sometimes in the form of a compliment, praise and a smile. In PR, I am responsible for measuring ROI [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #666699;">Sometimes you and I fail to realize the weight of words. They come out and we forget to follow the ripples of cause and effect. Sometimes we do in the form of anger, hatred and malice. Sometimes in the form of a compliment, praise and a smile. In PR, I am responsible for measuring ROI for my clients and their footprints. We fail to do so in the verbal form unless we are measuring broadcast hits, but track the written word well.</span></p>
<p><span style="color: #666699;">Well, as these words came out of me I didn&#8217;t think twice about them&#8230;</span></p>
<p style="text-align: center;"><a href="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/02/Picture-12.png"><img class="aligncenter size-large wp-image-368" title="Picture 1" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/02/Picture-12-1024x589.png" alt="" width="614" height="353" /></a></p>
<p><span style="color: #666699;">After running my hands in the reflection of those words, I realize I can say that because it&#8217;s the story of my life. Some days it feels like I&#8217;ve become detached from the sentiment, but I look around and see that I am and you are &#8212; </span><em><span style="color: #666699;">in it. </span></em><span style="color: #666699;">You have to reconnect and recharge. Looking in the mirror, that&#8217;s not the story of one&#8217;s life, it&#8217;s the transition into the next chapter and it reminds me that the story is ongoing.</span></p>
<p><em><span style="color: #666699;">This is a chapter of my life. </span></em></p>
<p><span style="color: #666699;">You should really know <a href="http://www.twitter.com/meggiehulsey">Meggie</a>, she radiates a brilliance around her and is a contributing editor to </span><a href="http://www.quarterlifemag.com/"><span style="color: #0000ff;">QuarterLife Magazine</span></a><span style="color: #666699;">.</span></p>
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		<title>A Lesson in Life</title>
		<link>http://www.ergonomixpr.com/2010/01/a-lesson-in-life/</link>
		<comments>http://www.ergonomixpr.com/2010/01/a-lesson-in-life/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 20:00:28 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[the word.]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[side note]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=351</guid>
		<description><![CDATA[A couple of weeks ago, @JennieBinSC intereviewed me and three others for a blog post to be published on February 4th at The Sassy, Steel Magnolia. Among our group were Kristin Bostic, Financial Management Group; Shauna Heathman, Mackenzie Image Consulting; Kelley Glenn, Coldwell Banker. 
She identified us, in her eyes, as women-on-the-verge, career-driven, in-charge of [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #666699;">A couple of weeks ago, <a href="http://www.twitter.com/jenniebinsc" target="_blank"><strong><span style="color: #0000ff;">@JennieBinSC</span></strong></a> intereviewed me and three others for a blog post to be published on February 4th at <a href="http://www.thesassysteelmagnolia.com" target="_blank"><strong><span style="color: #0000ff;">The Sassy, Steel Magnolia.</span></strong></a> Among our group were <a href="http://www.twitter.com/ChasRunner" target="_blank"><strong><span style="color: #0000ff;">Kristin Bostic</span></strong></a>, Financial Management Group; <a href="http://www.twitter.com/mackenzieimage" target="_blank"><strong><span style="color: #0000ff;">Shauna Heathman</span></strong></a>, Mackenzie Image Consulting; <a href="http://www.twitter.com/kkglenn" target="_blank"><strong><span style="color: #0000ff;">Kelley Glenn</span></strong></a>, Coldwell Banker. </span></p>
<p><span style="color: #666699;">She identified us, in her eyes, as women-on-the-verge, career-driven, in-charge of our burgeoning growth, and under 30. I struggled to prepare answers to some of her questions. Some days I feel like I don&#8217;t fit that description. Granted, I have very firm views, but what would I hope to impart on someone in college. That I didn&#8217;t know at the time, until today. </span></p>
<p><span style="color: #666699;">Ever since I was 7, and I got my first American Girl doll and books, I wanted to emulate Samantha. One thing I will always remember is this phrase, &#8220;Action Speak Louder Than Words&#8221;. Then, these words formed together in my head and tickled out from under my finger tips&#8230;</span></p>
<h2 style="text-align: center;"><span style="color: #333399;"><em>If there are lessons to be learned:</em></span></h2>
<h2 style="text-align: center;"><span style="color: #333399;"><em>resilience is a challenge;</em></span></h2>
<h2 style="text-align: center;"><span style="color: #333399;"><em>humility, the largest pill to swallow</em></span></h2>
<h2 style="text-align: center;"><span style="color: #333399;"><em>and grace is a gift.</em></span></h2>
<p><span style="color: #666699;"><br />
</span></p>
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		<title>A Postcard From My Journey</title>
		<link>http://www.ergonomixpr.com/2010/01/a-postcard-from-my-journey/</link>
		<comments>http://www.ergonomixpr.com/2010/01/a-postcard-from-my-journey/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 05:26:27 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[the word.]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[side note]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=336</guid>
		<description><![CDATA[Sometimes you have those days. You know, the wee-bit of worry that gets out of hand. In the hustle and bustle you get caught up in-between-the-lines, on the lines, and in the margins. We do it with work, our friendships, our families, our calendar&#8230;
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;
Today was one of those days that was loud. It wasn&#8217;t loud [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><span style="color: #666699;">Sometimes you have those days. You know, the wee-bit of worry that gets out of hand. In the hustle and bustle you get caught up in-between-the-lines, on the lines, and in the margins. We do it with work, our friendships, our families, our calendar&#8230;</span></p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;"><span style="color: #666699;">Today was one of those days that was loud. It wasn&#8217;t loud around me, it was loud inside of me. I let my list start talking to me over and over again. Thank goodness Kelly Cutrone was</span><a href="http://www.twitter.com/peoplesrev" target="_blank"><span style="color: #666699;"> <span style="color: #0000ff;">tweeting</span></span></a><span style="color: #666699;"> about her new book, </span><a href="http://ow.ly/11D5R" target="_blank"><span style="color: #0000ff;">&#8220;If You Have To Cry, Go Outside!&#8221;</span></a><span style="color: #666699;">. I&#8217;m sure for those who are familiar with Kelly Cutrone, friendly may not be the first word that comes to mind, but I LOVE HER! </span></p>
<p style="text-align: left;"><span style="color: #666699;">She is definitely a strong woman with an inner voice. Amidst the very loud + fast-paced fashion PR enigma that People&#8217;s Revolution has become, Cutrone single-handedly gave me the slap across the face that I needed. After reading excerpts from her book, I was rejuvenated to keep the faith*. </span></p>
<p style="text-align: left;"><span style="color: #666699;">Here are the high points that I have gathered:</span></p>
<blockquote style="text-align: left;"><p><em><span style="color: #666699;">&#8220;Gather your courage like an armful of free clothes at a McQueen sample sale &amp; follow your inner voice where ever it takes you.&#8221;</span></em></p>
<p><em><span style="color: #666699;">&#8220;Sometimes, if not most times, you find out who you are by figuring out who &amp; what you are not.&#8221;</span></em></p>
<p><em><span style="color: #666699;">&#8220;If this book inspires you to do one thing, I hope it&#8217;s to take years when you&#8217;re young and go balls out on tuition&#8230;&#8221; </span></em></p></blockquote>
<p><span style="color: #666699;">Today, as a Gen-Y entrepreneur, I lost my inner voice. But then I found someone else&#8217;s voice, it is my friend Miah who is out-of-town, IN MOROCCO, and he said </span><a href="http://twitter.com/myimperative/status/8351809774" target="_blank"><strong><span style="color: #0000ff;">this</span></strong></a><strong><span style="color: #0000ff;"> </span></strong><span style="color: #666699;">to me. </span><em><span style="color: #666699;">Mmmyea, I&#8217;m going to make you click that link over there to see what he said</span></em><span style="color: #666699;">, however, it did remind me that I was on a journey or quest, as he put it. I am traveling with an intuition visa in the entrepreneurial badlands and my inner voice as the travel agent. </span></p>
<p><span style="color: #666699;">So, I stepped out of range from the loud within to pen this postcard from my journey. </span></p>
<pre style="text-align: center;"><a href="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/01/n10211127_38566335_7328.jpg"><img class="aligncenter size-medium wp-image-338" title="Kauai_08" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/01/n10211127_38566335_7328-300x225.jpg" alt="" width="300" height="225" /></a>The island of Kaua'i in '08.</pre>
<h3 style="text-align: center;"><span style="color: #333399;">Aloha from 2008. Your days of chasing the sun are numbered.</span></h3>
<pre style="text-align: center;"><a href="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/01/n10211127_38566336_7619.jpg">
<img class="aligncenter size-medium wp-image-339" title="Kauai_08" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/01/n10211127_38566336_7619-300x225.jpg" alt="" width="300" height="225" /></a>Princeville on the North Shore</pre>
<h3 style="text-align: center;"><span style="color: #666699;"><span style="color: #333399;">Let the sun find you. Set your own orbit, </span></span></h3>
<h3 style="text-align: center;"><span style="color: #666699;"><span style="color: #333399;">pursue your own path. <strong><span style="color: #333399;">Quiet the noise and listen to yo</span><span style="color: #333399;">u.</span></strong></span></span></h3>
<p><span style="color: #666699;"><span style="color: #333399;"><br />
</span></span></p>
<blockquote style="text-align: left;"><p><em><span style="color: #666699;">*</span><span style="font-style: normal;"><span style="color: #666699;">One time in DC, my friend and I were on the metro and the engineer overshot the track. To diffuse the panic he talked to us and said things like, &#8220;keep the faith.&#8221; <img src='http://www.ergonomixpr.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></span></em></p></blockquote>
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		<title>Charleston Co-work is for L♥vers</title>
		<link>http://www.ergonomixpr.com/2010/01/charleston-co-work-is-for-l%e2%99%a5overs/</link>
		<comments>http://www.ergonomixpr.com/2010/01/charleston-co-work-is-for-l%e2%99%a5overs/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 15:18:29 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[the word.]]></category>
		<category><![CDATA[Charleston]]></category>
		<category><![CDATA[co-work]]></category>
		<category><![CDATA[hyper-local]]></category>
		<category><![CDATA[localism]]></category>
		<category><![CDATA[The Creative Class]]></category>

		<guid isPermaLink="false">http://www.ergonomixpr.com/?p=284</guid>
		<description><![CDATA[Yesterday was my first experience in the co-work environment. It was a much smaller group compared to the door-busting crowd that welcomed the movement to the Lowcountry last week. I&#8217;m glad it was not too overwhelming because I became better acquainted with my peers and could embrace exactly where the co-working movement was headed. I [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_330" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flickr.com/photos/chrys/" target="_blank"><img class="size-medium wp-image-330" title="4312714834_21b40f5995" src="http://www.ergonomixpr.com/wordpress/wp-content/uploads/2010/01/4312714834_21b40f5995-300x199.jpg" alt="" width="300" height="199" /></a><p class="wp-caption-text">flickr user chrys (@exposur3)</p></div>
<p><span style="color: #666699;">Yesterday was my first experience in the co-work environment. It was a much smaller group compared to the door-busting crowd that welcomed the movement to the Lowcountry last week. I&#8217;m glad it was not too overwhelming because I became better acquainted with my peers and could embrace exactly where the co-working movement was headed. I left Rehava abuzz with so many new </span><span style="text-decoration: line-through;"><span style="color: #666699;">million-dollar</span></span><span style="color: #666699;"> ideas in my head and with so much electricity to want to do more.</span></p>
<p><span style="color: #666699;">If you are unfamiliar with the co-working concept, then these principles come to mind:</span></p>
<ul>
<li><span style="color: #666699;">collaborative community</span></li>
<li><span style="color: #666699;">sustaining a local economy</span></li>
<li><span style="color: #666699;">accessible + efficient</span></li>
</ul>
<p><span style="color: #666699;">Co-working is the best alternative for freelancers, sole proprietors, creatives, and ingenues to be immersed in a homogenous think tank for mobilization. I would happily contribute to keeping this alive with some of the sharpest minds in the Lowcountry than pay rent to work alone. For Ergonomix, co-working enables me to cultivate ideas in a hotbed of my peers + potentially stakeholders. I am able to sharpen my thought process and bounce it off of a different wavelength.</span></p>
<p><span style="color: #666699;">Yesterday, I joined a podcast led by </span><a href="http://www.twitter.com/mccambridge" target="_self"><span style="color: #0000ff;">Sean McCambridge</span></a><span style="color: #666699;"> of </span><a href="http://www.chucktowndeals.com" target="_blank"><span style="color: #0000ff;">Chucktown Deals</span></a><span style="color: #666699;">. He hosted a round table with </span><a href="http://www.twitter.com/jaredwsmith" target="_blank"><span style="color: #0000ff;">Jared Smith</span></a><span style="color: #666699;">, </span><a href="http://www.twitter.com/lightmedium" target="_blank"><span style="color: #0000ff;">Mike Close</span></a><span style="color: #666699;">, </span><a href="http://www.twitter.com/kennethandrews" target="_blank"><span style="color: #0000ff;">Kenneth Andrews</span></a><span style="color: #666699;">, </span><a href="http://www.twitter.com/rehava" target="_blank"><span style="color: #0000ff;">Steve deGuzman</span></a><span style="color: #666699;">, <a href="http://www.twitter.com/exposur3" target="_blank"><span style="color: #0000ff;">Chrys Rynerson</span></a><span style="color: #666699;">,</span> and myself. It has been interesting to see how co-work emerged from </span><a href="http://www.barcampchs.org" target="_blank"><span style="color: #0000ff;">BarCampCHS</span></a><span style="color: #666699;"> and become something like a weekly </span><a href="http://www.twitter.com/chstweetup" target="_blank"><span style="color: #0000ff;">CHStweetup</span></a><span style="color: #666699;"> for this burgeoning &#8220;creative class&#8221;. If you&#8217;ve never read </span><span style="text-decoration: underline;"><span style="color: #0000ff;">Who&#8217;s Your City?</span></span><span style="color: #666699;"> by Richard Florida, run to get it, now! </span><a href="http://twitter.com/Richard_Florida/status/8081158469" target="_blank"><span style="color: #0000ff;">(Not just because he RTed me + Ken Hawkins that one day.)</span></a></p>
<p><span style="color: #666699;">Here&#8217;s how I see it&#8230;Not-for-profit co-work v. for-profit incubators reinvests interests back into the community. Many of us feel that providing a home for co-work is expense enough. </span><a href="http://www.rehava.com"><span style="color: #0000ff;">Rehava</span></a><span style="color: #666699;"> has been generous enough to share their workspace with the co-work crowd while the City of North Charleston embraces and prepares for a more static home in Park Circle. This is the ultimate gesture of community, not just for our creative class, but toward a sustainable, and inclusive, business culture. The collaboration with Rehava can only enhance the appeal of the Lowcountry as creatives become attracted to our fair Lowcountry and hope to surge our saturated real estate market. To really appreciate this beyond la vie boheme you should read Richard Florida&#8217;s books!</span></p>
<p><span style="color: #666699;">For more insight on how co-work got started and what it means to us, spare us 20 minutes, it has posted to </span><a href="http://www.chucktowndeals.com/blog/read/charleston-podcast-1-charleston-coworking-incubator" target="_blank"><span style="color: #666699;"><span style="color: #0000ff;">Chucktown Deal</span><span style="color: #0000ff;">s</span></span></a><span style="color: #666699;">:</span></p>
<p><span style="color: #666699;"> </span><br />
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