Social media has impacted how we gather and view news worldwide, and media outlets continue to struggle with a way to combine social media with traditional journalism to find a model that works. We think our March Social Media Star, Ken Hawkins, has the solution: TheDigitel.
TheDigitel, founded by Ken in 2008, is currently based in Charleston, S.C., but headed to other cities soon. It’s a site that connects readers to news from local media outlets and also produces its own stories, while integrating social media tools like Facebook and Twitter in a helpful way. They’ve also created an innovative ad model integrating real time social media content from their advertisers.
TheDigitel, which recently secured funding for expansion, has its finger on the pulse of news in the 21st Century. We once heard Ken say that citizens will become the gatherers of news and the journalist’s new role will be to provide context. We think he’s right!
Ken wears many hats at TheDigitel.com, acting as Web master, information designer, owner and editor in chief. To keep the site up to date, he spends four or more hours a day on social media sites, monitoring news and events.
For the rest of this article, please visit http://www.stepaheadinc.com/2010/03/1565/.
A Charleston digital media company that launched a little more than a year ago has closed on a first round of venture capital financing and plans to use the money to expand its business model to other markets.
TheDigitel.com aggregates local news from a variety of sources, including original content creation, and builds a community discussion around story summaries and links regarding news, events, arts and entertainment happenings.
TheDigitel uses a variety of online tools — such as Twitter feeds and message boards — and original video production on the Web to drive traffic from its site to media outlets across the Lowcountry. Ken Hawkins, founder and creator, said the key focus has been to make the content “hyperlocal.” That focus led to discussions with Palmetto Investments & Exchange Group, a Charleston-based venture capital firm that is focused on startup companies with long-term potential, according to its Web site.
Hawkins said his company found Palmetto Investments through word of mouth.
“They were referred to us from the folks at Belief Networks,” he said. “Belief Networks knew we were kind of getting to that point. … It was about a monthlong process. We wound up closing on Tuesday of last week.”